The NewYorker just called us Hallmark 2.0

A few weeks back a NewYorker reporter named Emma Allen came by the office to learn about the origins of Tribute and our vision for the future.

We couldn’t be more excited to see her story come out in digital and print this week. Pick up the 4/18 copy and check us out in the Talk of the Town segment.

Onwards and upwards!

P.S. This was written while wearing a massive scarf 🙂


The other day, Andrew Horn sat on a red exercise ball in his startup’s Williamsburg office, a tricked-out former garage, and explained why he was trying to sell people on the idea of creating eulogies for the living. “I spoke at the Burning Man TEDx two years ago, and the talk was called ‘We Got the Eulogy Wrong,’ ” he said. In a video of the address, he can be seen wearing gold shorts and a Sgt. Pepper jacket, saying, “If we look at the word ‘eulogy,’ it comes from the ancient Greek word eulogia, and eulogia simply means ‘praise.’ ” The desire to be present at one’s own funeral is nothing new. In an era of near-constant mutual affirmation—pause here to check the number of likes on your most recent selfie—why let a little thing like death stand in the way? Read the full article


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