Tribute is revolutionizing the way brands capture user testimonial

Consumers are becoming content creators, sharing video and photos across social channels as a testament to their brand loyalty — marketing their favorite brands along the way. But while this content may be branded, User-Generated Content isn’t advertising — it’s a conversation.

That’s what makes UGC so powerful…

  • 51% of consumers trust UGC over other information on a company site
  • 92% of consumers worldwide say they trust word-of-mouth more than advertising
  • Customer-made reviews about a product are trusted 12x more than promo marketing content
  • 86% of Millennials call UGC “a positive indicator of brand quality”
  • Website visitors are 64% more likely to buy product from online store after watching a video

User Generated Video made easy

Tribute is excited to announce two signature services that simplify the process of gathering user video testimonials.

UGC

Three. Simple. Steps.

  1. We design a custom landing page. Tell Tribute the particulars of your campaign and the Tribute team will build a video portal that matches your brand aesthetic.
  2. Collect videos. Invite people to join by email, or send custom URL out via social media. Users record directly on the page using their mobile device or computer.
  3. Professional Edit and Distribution. Tribute’s professional editors can turn your UGV into beautiful highlight reels, while also delivering high converting video ads that are ready to post across your social channels.
Caribou

To create a fresh look for their annual campaign to support CancerCare, Caribou Coffee used Tribute’s tech to create a User-Generated Video Contest, giving audiences a platform to share meaningful stories of caregivers who impacted their lives. Caribou donated $5 to CancerCare for every video submitted — gaining 100,000+ impressions, and features on CBS, MediaPost, and MarketWired.

General Assembly used Centralized Testimonial Collection and gathered 700 testimonials from GA students across the globe. The Tribute team turned these videos into a highlight reel to share across all networks during #TeacherAppreciationWeek.


Matt Brimer // General Assembly “We had been looking for an easy way to collect video testimonials from our customers and Tribute made it so easy. Excited to work together for years to come.”

Kelly Jones // Legend PR “Thank you for such a great partnership! Caribou is very happy with the videos that your team put together and we loved working with your wonderful video platform.”

Wendy Kopp // Teach for America “I wanted to thank you and the incredible Tribute team for making this year’s campaign a success. I am so grateful for the Tribute platform for allowing us to showcase the critical work and impact our corps members are having in the lives of students and families across the country.”

Interested in running a campaign of your own on our site? We’d love to connect! Don’t hesitate to reach out to john@tribute.co for more info.

Say Their Names this Veterans Day

 

Stop what you are doing and consider this for a moment… We will each die twice.

We die for the first time when we take our very last breath, and our heart beats one final time.

We die a second time when someone speaks our name out loud for the very last time.

So, this Veterans day, we are partnering with Wreaths Across America to honor Veterans that gave their lives serving our great country. To show the world and their families that we remember, honor them and most importantly, that we still care.

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From the Wreaths Across America Tribute page

Who’s service do you wish to remember, honor, and teach about? Tell us their story, and why you care enough to record a video to #SayTheirNames. Together, we will say the names of over one million who served and sacrificed to provide the freedoms we enjoy each and every day.

For more information visit:

Tribute.co/Wreaths-Across-America

WreathsAcrossAmerica.org

Enter the #NotOkay Movie

One bold group is now using Tribute to draw attention to an issue that matters: sexual assault. Enter the #NotOkay Movie.

On October 7th a tape was released in which Donald Trump brags about sexually assaulting women. In response, @KellyOxford shared on Twitter her experience being sexually assaulted:

@KellyOxford: “Old man on city bus grabs my ‘p****’ and smiles at me, I’m 12.”

She invited others to share their stories, and within two days over 9 million responded with the hashtag #NotOkay.

The #NotOkay movie is a living collection of these personal stories of sexual assault. Using the Tribute platform, participants record or upload a 20-second video sharing their experience with sexual assault. Together the videos will combine to create the collective #NotOkay movie, which will grow longer and longer as more stories are shared.

“A lot comes up when sharing our stories of sexual assault,” says project lead Dream Mullick. The #NotOkay Movie team wants to provide a safe and powerful way to share our experiences – no matter how big or small.

“If you are ready to share, know that there is no ‘right’ way to share. There is no right or wrong way to BE about this issue. Whoever and wherever you are, your voice matters. Our hurts make us human and all the more lovable. If you’re not ready to share that’s OKAY, too. Know that your voice is part of ours, regardless. When we speak for one we speak for millions.”

Thank you to all those who have shared. Let’s continue for as long as it takes.

If it’s not consensual, then it’s #NotOkay!

Upload your 20-second video on Tribute by Nov 8th. Then share, and invite others.

tribute.co/notokay
notokaymovie.com

Tribute and Teach For America

#ThankATeacher for #TeacherAppreciationWeek

As the National PTA says, “Teachers play a key role in student success and sometimes a simple “thanks” is all a teacher needs to feel valued.”

Teacher Appreciation Week is coming up (May 2nd – 6th) and Tribute is excited to announce a special collaboration with one of our favorite education non-profits, Teach for America. 

In two short years, we have collected more than a thousand video testimonials for teachers and we’re excited to keep that tradition going.

We are working with TFA to offer 100% free Tributes to anyone in their network who is creating a Tribute for a TFA instructor or administrator. They have over 50,000 teachers in their network…so this should be fun.

If you want to learn more about getting involved with this giveaway or would like to receive a free code to celebrate your favorite teacher, send us a note to support@tribute.co

Why do we do this? Teachers are HEROES, and they don’t hear it enough.

Being a teacher is not an easy job, but it is certainly one of the most important. Tribute videos allow teachers to understand the true impact they are having in the lives of their students. This knowledge can refine their sense of value and revamp pride in their work.

Whether they are here in the states or overseas, Tribute has a deep admiration for the people educating tomorrow’s leaders and we want to make it easy to share our appreciation for them. Here are a few scenarios to give Tribute…

  • Parent group for a specific teacher
  • Students for a specific Teacher
  • PTA group for a school or group of teachers
  • Whole school/parents/administration for a teacher

HOW DOES TRIBUTE WORK?

Tribute makes it easy to create a video collection page where your friends/colleagues can easily visit and submit a short video telling the teacher why they appreciate them or how they have impacted their life. We then help you easily compile and edit the submitted clips into a beautiful video montage, or “Tribute”, that can be easily shared with the teacher you want to surprise.

HOW TO GET INVOLVED:

If you want to celebrate a teacher that impacted your life, please send  an email with your name, the name of the teacher and your relationship to them to support@tribute.co. We will usually respond to your request within 24 hours with a code to access the site.

We respect your privacy and sharing discretion is always up to the Tribute creator/user.

 

From the entire Tribute Team, thank you for helping us make this #TeacherAppreciationWeek one to remember. We are excited for the opportunity to support you in our unique way, and if you have any questions or feedback we would love to hear from you.

All the best,

Andrew Horn

Co-Founder // CEO

Join the #ILoveYouBecause movement this Valentine’s Day

If you want to join thousands of people across the globe who are joining forces to spread love this Valentine’s day…visit this page. There is a special gift in it for ya 🙂

Millions of people around the world are about to utter the centuries old phrase to their partner, husband, or wife this Valentine’s day…

I Love You —-   أحبك   —  わたしは、あなたを愛しています   — Je t’aime

What if I told you that one extra word could transform the most powerful statement in any language for the better? Well, it can and that simple word is “because.”

“I love you because…”

“I love you because you push me to be the best version of myself”

“I love you because you make me laugh harder than anyone in the world”

“I love you because you are my best friend”

When we follow our statement of love with a simple description of why we love them, we force ourselves to be more thoughtful and authentic with our words. This act makes the recipient more capable of feeling the depths and sincerity of our love.

Our description of WHY will fill the recipient with a deep feeling of appreciation that makes our words resonate with them long after they have been said. It also gives them an opportunity to tell you WHY they love you.

This simple switch will transform the way we share our love with the people that matter to us and it might even change the world.

So this Valentine’s day, let’s make the world a more love filled place. Opt for “I love you because…” and join the movement of people sharing their gratitude publicly on social media with the hashtag #ILoveYouBecause

Be sure to visit #IloveYouBecause web page to learn how you can join the movement and get a special gift in the process – http://www.tribute.co/valentines

 

Here are some sample love filled Tributes to show you how powerful these videos can be:

Kristie and Tim’s 10th Wedding Anniversary: https://youtu.be/OGL0dxsDFxw

Fran and Joel’s 40th Anniversary: https://youtu.be/ii-tgchLmOE

If you’re interested in partnering with us, you can reach me directly at Andrew@tribute.co

Tribute Giveaway for #TeacherAppreciationWeek

#ThankATeacher

As the National PTA says, “Teachers play a key role in student success and sometimes a simple “thanks” is all a teacher needs to feel valued.”

Teacher Appreciation Week is coming up (May 4th – 8th) and Tribute is excited to donate 1000 free Tribute’s to students, parents and public schools that want to celebrate their teacher in a special way.

We have already collected more than a thousand video testimonials for teachers and will be engaging thousands of people around the globe and tweeting on the #ThanksATeacher hashtag to show the world how much we appreciate our educators.

Teachers are HEROES, and they don’t hear it enough.

Being a teacher is not an easy job, but it is certainly one of the most important. Tribute videos allow teachers to understand the true impact they are having in the lives of their students. This knowledge can refine their sense of value and revamp pride in their work.

Whether they are here in the states or overseas, Tribute has a deep admiration for the people educating tomorrow’s leaders and we want to make it easy to share our appreciation for them. Here are a few scenarios to give Tribute…

  • Parent group for a specific teacher
  • Students for a specific Teacher
  • PTA group for a school or group of teachers
  • Whole school/parents/administration for a teacher

HOW DOES TRIBUTE WORK?

Explainer video – http://www.youtube.com/watch?v=CFep3FWjpew

Tribute makes it easy to create a video collection page where your friends/colleagues can easily visit and submit a short video telling the teacher why they appreciate them or how they have impacted their life. We then help you easily compile and edit the submitted clips into a beautiful video montage, or “Tribute”, that can be easily emailed or messaged to the teacher you want to surprise.

HOW TO GET YOUR FREE TRIBUTE:

Please send  an email with your name, the name of the teacher and your relationship to them to support@tribute.co. We will usually respond to your request within 24 hours with a code to access the site.

We respect your privacy and sharing discretion is always up to the Tribute creator/user.

From the entire Tribute Team, thank you for helping us make this #TeacherAppreciationWeek one to remember. We are excited for the opportunity to support you in our unique way, and if you have any questions or feedback we would love to hear from you.

All the best,

Andrew Horn

Co-Founder // CEO